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Reading the room…
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Total mentions
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Negative
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Sentiment score
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Unique authors
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What's driving the conversation
30-day volume
Total mentions and negative mentions per day.
Where mentions came from
Breakdown by channel.
Sentiment trend
Positive, neutral, and negative mentions over the selected period.
Channel & brand attributes
Weight:
Toggle weighting: a viral post (10K likes) counts the same as a small post when counting mentions, but counts 10K× more when weighting by engagement.
Sentiment by channel
Which platforms are friendly, which are hostile.
Brand attributes
How the brand is talked about across 12 dimensions.
When the conversation happens
Hourly patterns and conversation velocity. Reddit isn't included here (Brandwatch doesn't share Reddit timestamps).
Hour of day
Average mentions per hour, across the last 30 days.
Velocity
Is the conversation picking up or fading?
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Notable highlights
Stand-out moments in the selected period.
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Biggest days
Days in the last 30 with the most mentions or negative spikes. Each card shows what people were talking about.
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Browse mentions
Mentions
Alarm rules and category definitions are documented on the Reference tab.
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